What’s The Best Number Of Hashtags To Use In My Post?
Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see...
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How Can I Use Geotagging In My Digital Marketing?
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. What is geotagging? Geotagging is the...
View ArticleHow Are Impressions Calculated? [With A Tool Recommendation]
Every marketer wants to know the impact of their campaigns, and impressions are a calculation of just that. What are impressions? Impressions are the total number of exposures to your content. This...
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What Is The Optimal Social Media Post Length?
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post...
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How To Track & Measure Hashtag Performance On Social Media?
Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. While most people squeeze them anywhere in their posts, others play-wise and track them. Measure your...
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Reach vs Impression: What Is The Difference & How To Measure It?
Reach vs. Impressions is a common dilemma causing confusion amongst marketers and social media users alike. But that’s understandable: Social media metrics like ‘reach’ and ‘impressions’ have become...
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What Is A Good Follower To Following Ratio For You?
A follower to following ratio is the number of followers an account has relative to the number of accounts they are following on social media platforms like Twitter and Instagram. This is also known...
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How To Calculate Engagement Rate In 2024?
Social media accounts with larger followers are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. The engagement rate gives us an...
View ArticleInstagram Posts vs Instagram Stories: Is One Better Than the Other?
Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram...
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How To Calculate Follower Growth Rate For Instagram? (2024)
When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or...
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